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Your what!?! Foreign words that are not translatable into English, or any of the other languages I attempt, I find really interesting. Throughout winter, the Scandinavian word ‘hygge’, for cozy and warm, is a good one to embrace. And in the seven years since we started The Howes Group, the Japanese word Ikigai has lived on my office whiteboard.
It is pronounced, eee-kay-guy and comes from two words, iki which means life and gai which means worth. Together they mean ‘life’s worth’. Here is a good recent TEDTalk which gives some context to the origins of the word and its meaning.
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Ikigai lives at the intersection of passion and purpose. Broken into four quadrants it asks:
- What are you good at?
- What does the world need?
- What can you be rewarded for?
- What do you love to do?
As a passionate site selection advocate, my Ikigai has evolved, but never strayed far from my core:
- helping animals of all shapes and sizes as a kid;
- working with the elderly for ten years as I put myself through college and university;
- sitting on the Salvation Army’s community board of directors to ensure homeless Canadians’ needs are addressed;
- to ensuring our clients have fair and balanced conditions to make their Ikigai come to life.
There isn’t a single person in this industry who is good at what they do who isn’t passionate. This passion can be stronger some days than others. However, at the beginning of a new year, we are ready to sign on again (and again) because it is simply the reason we get up each day.
Timely yours,
Brenda