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Events, conferences and trade shows are an essential part of communication and information flow in today’s fast paced “information at your finger-tips” world that we live in. Mobile event apps are changing the game! Once considered a “nice to have”, they are now considered a “need to have”. With your delegates living in a world where access to information is easily obtained, they expect it and can be quite surprised when there in not an app available to them at an event.

Freeman Audio Visual Canada collaborates with MyEventApps to make its multifaceted event app solution available to Freeman clients nationwide. Marie-Louise Doyle, Director of Business Development at MyEventApps, answers every event professional’s most popular question: What is the difference between a native app and web based app?

A native app is one that is installed directly onto the smart phone or device and can work, in most cases, with no internet connectivity depending on the nature of the app.

  • A benefit of the native app is that it can work independently of the web.
  • The native app can work much faster by harnessing the power of the processor and can access specific hardware like GPS.

A web app works via a web browser on the phone, but requires either a cell signal or Wi-Fi to function.

  • The web app must have access to browser and internet connectivity.
  • Because the web app requires internet access and its operation speeds are dependent on the quality of cell signal or the speed of the Wi-Fi broadband, you must be in the range of either connection.
  • You might not be able to use the web app inside of buildings or in lower level facilities.

So, when deciding from a technical or usage only perspective which model of app to use, refer to the following checklist. Remember, your goal in using any app is to promote interactivity between delegates.

Native APP

  • Native apps work everywhere! Technically, you are in a good place.

Web APP

  • How much bandwidth does the venue have?
  • How much does the venue charge for additional bandwidth?
  • How strong is the signal?
  • Do they have high speed Internet?
  • Are there any “black out” zones in the building?
  • How much interactivity do you want your delegates to have when using the app?
  • What level of technology do you want to use (e.g interactive trade show floor maps, GPS, etc.)?

horizontal_green_boxMarie-Louise Doyle, is Director of Business Development at MyEventApps. A third party independent planner for over 20 years and MPI (Ottawa Chapter) Past President, Marie-Louise would be happy to connect with you and introduce you to the app world.

She can be reached at marielouise.doyle@favequest.com or via phone at 613-818-8854.

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